Business Intelligence

benefits of big data for event marketing

Business Intelligence Automation: The Definitive Guide (2023)

Experiential marketing, where you promote an event for a brand, service, or product through a unique experience, is known as event marketing. Of course, any trade show is an excellent example of event marketing. But does big data help in event marketing? Yes, if data is readily available, it helps boost the success potential of …

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Difference Between Data Science and Business Analytics

Data Science, Business Intelligence

Data science and business analytics have become the hottest jobs of the century. These two fields share many similarities but are vastly different. In this guide, we will learn what these two career paths will look like, the difference between them, and what skills you need to succeed in this career path. What is Data …

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